Send an email

Before You Click Send

• Subject line is clear and specific.
• Opening explains why the email matters.
• Content is short, skimmable and easy to read.
• One clear call to action.
• Recipient group is correct.
• Recipient count looks reasonable.
• Reply-To address is role-based (not personal). eg. secretary@ treasurer@ president@ This is important for continuity of leadership roles. You can have 5 role based email addresses for no cost. You need to send a request to ClubRunner. The club based emails address points to the person's personal email. You change this when the role is changed.
• All links tested and working.
• Attachments open correctly.
• Test email sent and reviewed.
• No sensitive or confidential information included.

Simple Rule: Preview - Test - Confirm - Recipients - Send - Review

✔ Is this the right audience?
✔ Is my subject clear?
✔ Is there one clear action?
✔ Have I tested all links?
✔ Am I using a role-based reply email?
✔ Would I be comfortable if this was forwarded?

Professional communication reflects Rotary values.